Little Journey: Branding Design
Little Journey is a healthcare tech start-up, providing an app for children going to hospital appointments. The app uses friendly language and approachable characters, helping to reduce anxiety and stress by delivering helpful, necessary information, curated by the hospital staff, and through VR technology which shows the user exactly which hospital rooms they will visit.
It was key to ensure that Little Journey can appear both friendly and playful in some situations while being professional facing in others. Working with the Little Journey team, we have created a brand which can provide games and fun information packets to children and families while also catering to hospitals and research organisations as a professional healthcare brand. Many important factors have come together to create the Little Journey brand, from the way shapes and colours are used, to the use of language, character design and a distinct, recognisable logo.
