Dig It
‘Dig It!’ is a play attraction themed as an interactive construction site with many hands-on activities, creating a fun and immersive play experience. With the option of getting kitted out in a high-vis jacket and helmet, kids have the opportunity to learn and play through activities involving digging, building and creating in a safe and fun environment.
Being an in-house project, the design team working on Dig It was tasked with creating concept designs for a range of construction themed interactive attractions that would fill a product catalogue. This gave clients the flexibility to choose which attractions they wanted for their own Dig It venue, while saving on design time from having to redesign similar, bespoke products for each site.
The project had a very successful opening in Dubai, being commended with “The Timeout UAE Kids Awards” for being the best kids’ edutainment centre. This success was continued with the further opening in Russia, with more sites planned across the world.
