Little Journey: Graphic Design
Little Journey is a healthcare tech start-up, providing an app for children going to hospital appointments. The app uses friendly language and approachable characters, helping to reduce anxiety and stress by delivering helpful, necessary information, curated by the hospital staff, and through VR technology which shows the user exactly which hospital rooms they will visit.
The use of graphics has been an important aspect of Little Journey’s branding, with two distinct styles being used. Child facing graphics have been designed to be fun and engaging, using bold colours and geometric shapes to create recognisable and approachable characters and artwork. For corporate marketing materials and infographics, a more adult style has been used, with a muted colour scheme using the brand colours. There have been several graphics projects I’ve worked on at Little Journey, including creating a range of achievement icons for their app gamification, various posters and marketing materials and creating new graphic artwork for their website.
Within the Little Journey app, there are several games to help keep children entertained while going through their hospital appointments. One of these games lets children create their own firework display with colourful visuals and effects. Working with the team’s games designer, I created the graphics for each of the fireworks’ sprite sheets, with each firework being made up of several frames.
